Based on calories, fat, fiber and sodium, Impossible Foods edged out Beyond Meat. MorningStar’s sales rose 3.8% to take nearly 41% of the market while Gardein’s fell 4%, to 14% of the market, during the same period, the data shows. KR, analysts remain upbeat about Beyond Meat’s prospects. See more from Benzinga * Impossible Foods Slashes Prices By 15% On Average * Beyond Meat CEO Talks Health Claims, Asia And More With Cramer * 2 Beyond Meat … CFRA also downgraded Beyond Meat, to sell from hold, and cut its 12-month target to $100 from $130. Both Beyond Meat and Impossible Foods have a first-mover advantage, but there is a lot that will shake out before we see who the winners and losers in this market will be. Meatless meat can taste just like the real thing, and investors are salivating over what some predict could become a $35 billion alternative meat market. Morningstar brand expanded its Incogmeato line of plant-based proteins with help from Walt Disney Co. Impossible Foods has chosen to market their meatless patties in restaurants because of chefs’ trendsetting power with one highly influential demographic: millennials. When will I get one? It's now being sold in Gelson's supermarkets in Southern California. View Markets … gains on Beyond Meat, and done it fast, according to JPMorgan. Dr. Praeger’s launched beef and chicken plant-based sliders Tonya joined MarketWatch from Moguldom Media, where she was business editor for MadameNoire, a website targeting African-American women with a range of content from personal finance to economics, politics, education and lifestyle and entertainment. Another stark difference between Beyond Meat and Impossible Foods is how they reach consumers. The Beyond Meat burger is made of pea protein isolate (a powder made by extracting protein from yellow peas), while the Impossible Foods burger is made of heme, soy, and potato protein. Both the Impossible Burger and Beyond Meat … It closed out today at $99.50, before reporting its earnings. Beyond Meat’s offering price was $25, and its opening trades were $46 a share. Millennials to Fuel Plant-Based Meats. She also worked at Mediabistro, and previously handled media relations for MSLGroup’s consumer practice. Alibaba Group Holding Ltd. raised its stock repurchase program late Sunday from $6 billion to $10 billion, but shares still sank in Hong Kong trading amid a antitrust investigation by Chinese regulators. … Kellogg Co.’s JPMorgan has a $122 price target on Beyond Meat That’s on top of $500 million in funding earlier this year. The Beyond Meat burger is made of pea protein isolate (a powder made by extracting protein from yellow peas), while the Impossible Foods burger is made of heme, soy, and potato protein. Beyond Meat just might be the Coke vs. Pepsi of the alternative meat world. You can follow her on Twitter @tgarcianyc. 3 Differences Between Beyond Meat and Impossible Foods These companies differ on how they make plant-based meats, which products they're pursuing, and … Shares have fallen 10% since news on June 25, 2020 that McDonald’s was discontinuing testing of a plant-based burger it dubbed the PLT made with a Beyond Meat patty in several Canadian markets. Make meat-eaters curious what the rave is all about. AMZN, Robyn Beck/AFP/Getty Images Plant-based meat has taken the world by storm, with two major brands dominating the market. slower to add “complexity” to the menu during the COVID-19 pandemic. Baird forecasts that Beyond Meat will end the year with Impossible Foods raised $300 million in its latest funding round. +3.51% Read: Kellogg’s Incogmeato partners with Disney for Mickey Mouse plant-based nuggets. Impossible Foods knows this, and is taking advantage; about three-quarters of its customers also eat meat … Impossible Foods’ rival Beyond Meat went public in May, but Brown doesn’t see the competition as an issue. gaining share in the meat market (as opposed to solely vegan/vegetarian If you have any questions or feedback on the research, we encourage you to email research.analysts@pitchbook.com. Then again, the company is called Impossible Foods. Just this week, the company expanded its lineup with Beyond Meatballs, the third launch this year after Beyond Sausage and Cookout Classic. It’s a bold mission. Don’t miss: Pactiv Evergreen begins trading below IPO price and sinks further, “Ultimately, Beyond Meat aims to capture traditional beef consumers, thereby Heme is an essential molecule that is found naturally in plants and animals — and what causes the Impossible burger to appear to “bleed” like real meat while it’s being cooked. Impossible Foods launched a direct-to-consumer channel this summer as well. It's time for the battle of plant-based food companies: Beyond Meat Inc (NASDAQ: BYND) versus Impossible Foods. DIS, Beyond Meat shares slid on news that competitor The Meatless Farm secured a deal to sell its burgers at Whole Foods in the US. Impossible Foods vs. In just the past couple of months, Impossible Foods has expanded into Canadian retail, expanded its presence at Kroger Co. The company's rival Beyond Meat, which also makes plant-based meat substitutes, went public two weeks ago. See: Kraft Heinz stock upgraded twice with analysts upbeat about ongoing business transformation. So go ahead and order that fake-meat burger. Even with all of this activity in the category, some Just like Beyond Meat, Impossible Foods has also begun partnering with some huge names. price target. +0.91% Starbucks has teamed up with Impossible Foods to offer a new faux-meat breakfast offering on its summer menu. Beyond Meat has lost about $8.4 million so far this year, but it has $222 million in the bank. The item is meant to appeal to families, and could create a market of lifelong plant-based meat eaters. Impossible Foods, home of the Impossible Burger, has made Gardein was a gateway and quickly became a staple in every vegan fridge; however Beyond Meat & Impossible Foods took the game to another level. The company has launched a direct-to-consumer operation that expands its reach. All rights reserved. Tonya Garcia is a MarketWatch reporter covering retail and consumer-oriented companies. Heme is an essential molecule that is found naturally in plants and animals — and what causes the Impossible burger to appear to “bleed” like real meat while it’s being cooked. Ultimately, if Impossible Foods survives commoditization, we could see its shares and Beyond Meat stock split the market… She is based in New York. Beyond Meat Inc.’s stock was downgraded to underweight from neutral at JPMorgan on Friday with analysts citing market share loss at grocery stores to its biggest competitor, Impossible Foods Inc. Analysts also cited a pullback at restaurants, which are After all, Beyond and Impossible share the same goal: to convince consumers to eat less meat overall. Among NotCo’s investors is Bezos Expeditions, the investment group for Amazon.com Inc. “We model substantial revenue growth over the next several years, driven by increasing distribution (domestically + internationally), increasing velocity per point of distribution, and introduction of new products,” Baird analysts led by Ben Kallo wrote. This article compares the Impossible and Beyond Burgers to help you determine which is best for you. Private investors are throwing heaps of cash at Impossible Foods, while Beyond Meat has lit up Wall Street since going public. “But we believe Street estimates are a bit aggressive right now – especially with chief rival Impossible Foods making strong inroads into Beyond Meat’s on-shelf presence, and with many restaurants not adding menu items – and we think the stock is ahead of itself.”. SPX, Certainly, Beyond Meat isn’t taking a rest. -0.44% If anything, Impossible Foods may be worth an even higher multiple. But these aren’t the only two plant-based meat options, as Millennials are driving the explosive growth of the plant-based meat market and are leading the charge on flexitarianism. Meatless Farm, a British-based food company, has landed in the U.S. And another global plant-based food company, Chile-based NotCo, is planning to bring its products to the U.S. after recently closing an $85 million round of funding. 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