Gotts, I.K., and Sher, S., 2012. Available at SSRN 2340899. LJ, 30, p.1. Social network analysis of patent infringement lawsuits. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Over the past several years, Apple and Samsung have dominated the smartphone market and while doing that, they have ignited a rivalry. Assessment and intervention in social work essay vs case Apple analysis samsung study essay on my space travel. However, Apple v. Samsung reminds us why it is important to consider filing one or more design patent applications to protect the look of a new product. Journal of Intellectual Property Law & Practice, p.jpt162. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. One significant negotiation to observe happened in August 2012. Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. Such is the case of Samsung vs. Apple which is sprinkled with patents, trademarks or industrial designs case files and also with banning products on one or more markets. The court soon grew tired of this, and recently denied Apple's bid to add Samsung's Galaxy 4 phone to the case. Wired, 20(12), pp.202-209. Discursive topics list for an essay short essay on kisan ki atmakatha in hindi. "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Question 2: Discussion on the Key Lessons learned from the case study. JL & Tech., 20, pp.11-14. Protection Plans; About Us; Free Quote; Locations. Assessment 1- Part A- Case Study-1- Managing Growth…, Write a case study on supply chain network design.…, ACCT3102 Individual Case Study Assignment…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation. However, the decrease in sales before the launch of the iPhone 6 shows that Apple has the edge over Samsung in demand. The court argued that consumers would not confuse the products of the company, as they are not similar in any way. Paik, Y. and Zhu, F., 2013. Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. The company may opt to shift its market to the weaker markets- in order to avoid violating the other firm’s patent or may increase resources towards marketing of their products in weaker markets in order to manage the risk. The patent problem. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. Conclusion • The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Litigation in the Middle: The Context of Patent-Infringement Injunctions. Bergman, K., 2014. It is also evidence of the role played by the political government in ensuring fair competition in the market. The judge eventually reduced the payout to $600 million. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. Personal essay … A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. Analysis on Apple vs Samsung on the political and legal factors In 1996, the Apple brand bordered on bankruptcy. It is also important for a company to register with patents so as to protect their products from copycats who exist in the market. Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). Apple case study: How Apple builds everything around simplicity. Building a Patent Portfolio that Supports Your Business Objectives. International Journal of Engineering and Advance Technology Studies Vol. In cases where a firm does not want to lose its market share, it may opt to produce new products on their own, thus impact occurs in the quality of products when producing similar products without copying the contents of those of a competitor. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Case Study: Apple’s lawsuit on Samsung, what happened? Competition L. Int’l, 8, p.19. Winner: We'll see. Your first days are free! Technological Forecasting and Social Change, 80(5), pp.944-955. However, Apple’s strategy has proved to be more successful than Samsung (going by the strength of brand loyalty between the two companies). Building a Patent Portfolio that Supports Your Business Objectives. Samsung also sued Apple for the same and won in few cases where it did not copy specific features. and Yoon, J.C., 2013. Cusumano, M.A., 2013. and Lee, P.C., 2012. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). The Android Wars: A Case Study of Apple v. Samsung. and Yoon, J.C., 2013. 3, No.1, pp.16-26, March 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) 16 ISSN 2053-5783(Print), ISSN 2053-5791(online) SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. Particular Antitrust Concerns with Patent Acquisitions, The. ISBN: 9781442560833. The Apple-Samsung lawsuits. Lately, Samsung conducted an investigation of new Apple products and presented a plan to … Litigation in the Middle: The Context of Patent-Infringement Injunctions. In the second trial, Apple filed a new lawsuit claiming that Samsung violated five of their patents and listed the copied products while Samsung also responded to a claim that two patents for nine phones were violated. Tang, V., and Huang, B., 2002. Apple, which Samsung countered for $422 million, will not have to pay anything to Samsung. Based on the contents of the “discussion” section of this report, it is important to point out … In April 2011, Apple Inc. (Apple) sued Samsung Electronics, Co., Ltd. (Samsung) and argued that certain design elements of Samsung’s smartphones infringed on specific patents for design elements in the iPhone that Apple holds. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. Cotter, T.F., 2013. Shumaker, S.J., 2002. Whether damages will be tripled is a decision for Koh in the coming weeks. Law enforcement should make use of these things," Gula said. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. It demanded $2.5 billion in damages. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). Samsungimmediately incurs Judge Kohs ire by publicly disclosing material that hadbeen excluded from the trial and for failing to prevent deletion of relevantevidence. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). Upper Saddle River, NJ, USA: Pearson. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. Lee, P.C., and Su, H.N., 2014. Filitz, R., Henkel, J. and Tether, B.S., 2015. If the copycat company accepts to pay the penalty or licensing fee, it can either accept to incur the cost on its own or shift the costs to its consumers by increasing the prices of its products thus resulting in decreased demand if prices of the competitor’s products remain the same (Tang and Huang, 2002.). This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. Jury awards $1 billion to Apple in Samsung patent case. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. High costs are incurred in the lawsuit- this is evident from the order of compensation passed by the court thus patent conflicts are not encouraged. Gotts, I.K., and Sher, S., 2012. In my first post, I wrote about SVAMC offering innovative ways of thinking about tech dispute resolution. The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. Fletcher, R & Crawford, H 2014. International Marketing: An Asia-Pacific Perspective (6th ed). Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. The order by the court for Samsung to stop making and selling their products in the United States resulted in great losses to Samsung and also resulted in a decrease in the supply of Samsung product to the International market which would also have a great impact on Samsung Customers. The second Apple vs. Samsung … Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. Wingfield, N., 2012. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. Levy, S., 2012. Shumaker, S.J., 2002. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). The paper pays much attention to the factors that have contributed to the success of Apple in the smartphone industry as opposed to Samsung. Patent litigation in the UK: an empirical survey 2000–2008. The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. Bullying case study australia essay on topic a cricket match. The forecast shows that Apple’s IOS had been the dominant operating system being used by approximately 61.5 percent of worldwide tablet users in 2012 when Samsung had 45.8 percent in the same year, but Samsung lead the market in 2013 with 61.9 percent while Apple’s IOS had 36.0 percent of market share. Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. An unbiased Viewpoint, Analysis & Report 2. Patents pose fear to entry into the market by smaller firms due to the sunk costs that may be incurred. This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. 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