Encouraged, he continued to refine his invention, switching, for example, from cork to pine bark for the body. 30. His luremaking endeavor was sidetracked, however, when Finland was invaded by its towering neighbor to the East. The lure he produced in 1936 was fabricated from cork, covered with colored tin foil claimed from candy and cheese packets, and sealed with the celluloid backing of photographic film. "I fully expect from this synergy that one day 13 Fishing and Rapala will create the largest fishing company in the world. Once at home, Rapala found that postwar vacationers to Lake Paijanne had heard about his lure and were eager to buy one. 0 bids. Balsa is a renewable and bio-based raw material currently derived from FSC (Forest Stewardship Council) certified sources, and is the primary material used in many Rapala lures. Weber had to convince Finnish knife maker Lauri Marttiini to take on the task of fabricating the very thin, flexible blade he envisioned. Dick and Holly Nethers of Fort Smith have owned Norman for the past 18 years and will remain involved in a consulting capacity. Combined sales for Normark and its affiliated companies in Canada, Great Britain, Sweden, and Finland had hit the $40 million mark. The company was the leading scissors seller in North America for about a decade. An old spinning wheel was adapted as a sander and a circular saw was constructed to shape the wood. Throughout the 1960s, U.S. anglers embraced Lauri Rapala's lures, which now included a sinking model called the Countdown. "Normark Corp. has received some 20,000 voluntary letters testifying to the Rapala's fish-catching ability," wrote Schara. Jarmo Rapala credited the lure's continuing success to its versatility. Rapala to distribute 13 Fishing products internationally in new deal. MINNETONKA, Minn. (January 17, 2007) - Rapala VMC Group announced they have signed a purchase agreement to acquire Terminator Fishing Lures, a Tulsa, Okla.-based manufacturer of fishing lures and accessories. Rapala-Normark Group, Ltd., through its subsidiary Normark Corporation, markets high quality fishing, hunting, and outdoor sporting goods. Since 1894 – more than 100 years – Heddon’s been on the leading edge of fishing lure technology. In early 1960, Weber received his order. originalDevice: deviceType:desktop. Rapala is a manufacturer of fishing lures and other fishing related products. These lures are very popular for ice fishing. The business was renamed the Blue Fox Tackle Co., relocated to prime Minnesota fishing country, and revived with smart new lures, ones which catered to an industry increasingly fascinated with a scientific approach to fishing. Ostrom retired from Normark in 1984, leaving the company in the hands of cofounder Weber. reply #6. Shad Rap backorders hit a million, and lure rental and black markets surfaced. I bought a rapala box few weeks ago .. Joining forces with a truly global distribution network and leveraging their vast knowledge will allow the team at 13 Fishing to rapidly accelerate the growth. We are happy to share with you our latest proven designs to catch more and bigger fish. We see them around but we don't know what goes on behind the scenes. The Rapala Husky Jerk, another plastic rattler launched in 1996, created the next sensation. (Normark exited the business and restructured around 1980, a period of general economic recession in the United States.). This is the best lure I've ever owned. Once the production problem was solved, Weber set his sight on growth. 37 people found this helpful. Early Normark sales rep Bill Cullerton, Sr., said in Crafting of a Legend, "The timing was perfect. In 1960, Twin Cities fishing tackle representative Ron Weber ordered 500 lures from Lauri Rapala, a Finnish man who hand-carved lures from balsa wood. “Lauri hand carved his lure from pine bark, wrapped it in chocolate candy bar tinfoil to add flash, and then melted photographic negatives for … Wish I owned stock in them! In 1965 the national trade magazine Sporting Goods Dealer named Normark Importer of the Year. Interestingly enough, the decision to purchase the manufacturer was also influenced by the Cold War. Two models of a new Rapala lure, the Original Finnish Jigging Minnow, joined the Original Floating Rapala in the U.S. market in 1963. The company followed with the Super Vibrax spinner and Pixee Spoons which gained admirers among salmon and trout anglers in the Pacific Northwest and Alaska. A Life reporter, in the Twin Cities to cover the newly formed Minnesota Vikings, met Ostrom at a dinner party given by the outdoor editor for the Minneapolis Tribune. Continued commitment to quality and innovation carried on by a new generation will most likely keep anglers pulling in record catches well into the next millennium. Heddon makes the lures you know and trust, such as the Zara Spook, Tiny Torpedo and the Spit’n Image, as well as classic lures like the Lucky 13 and Bayou Boogie. Athletes participating in the 1952 Helsinki Summer Olympic games picked up the lure from a shopkeeper who had begun stocking them following a vacation to Lake Paijanne. During the 1960s, Ostrom cultivated relationships with local and national sports and outdoor reporters. Tales of a Rapala black market and a Rapala rental market surfaced, as did copycat plugs. Weber and Ostrom first test-marketed the lure in Minnesota and Wisconsin. Imports were few, and bait shops often required a $20 deposit (about $160 in today’s dollars) to rent a Rapala lure for the day. The Rapala Jigging Rap Lure is irresistible to suspended game fish under the ice and in open water.This Rapala crankbait lure is designed to imitate a minnow in size, shape, and color. Weber and his new management team faced a number of challenges during the later half of the 1980s and into the early 1990s. Offered in a host of classic colors, as well as, some of Ike’s Custom Colors, the Rapala Scatter Rap is another example of Rapala’s continuing innovation. $8.99 shipping. Finns who immigrated to or were visiting the United States also helped to create a Rapala lure pipeline. Copyright (c) 2019 Company-Histories.com. Initially named the Rapala Company, the part-time business operated out of Ostrom's store--the men renamed the company Nordic Enterprises before settling on Normark, or "north land," in 1965. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. The 225-millionth Rapala lure was expected to be produced sometime in 1999. In 1970 Normark and Rapala Oy, the Rapala family company, introduced its first salt water lure, the Rapala Magnum. The minority-interest shares are being acquired from Coble, the majority shareholder, along with two minority owners. The Finnish owner of an outdoor clothing store had some Rapalas behind his counter and sold Weber a few. (Weber and Ostrom held stock in the foreign operations as individuals, but not through Normark Corporation.) "It's as effective on Florida bass as it is on tarpon located along the west coast of Africa," he said in an early 1999 company news release. Lure Factories Exclusive Distribution Partners Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Rapala Fishing Club, established in 1988, offered angler members opportunities to share fish stories and fishing tactics as well as field test new lures. I'm just wondering … Rapala first had to have the letter translated. Weber convinced his … ... New Listing Fishing Lure Lot of 42 Rapala & 6th Sense Crankbait Fishing Lures NIB. DQC International, Corp., manufacturer of the award-winning 13 Fishing brand of rods and reels, has brought on fishing tackle behemoth Rapala VMC as minority investor (49%) to reach a growing global market. Rapala plans to complete the acquisition, and integrateTerminator into the Rapala family of brands, early in the first quarter of 2007. He attempted to duplicate the motion in an artificial minnow. Lure introduction, of course, continued amid all the changes. Rapala owns a solid position in a fragmented global lure market where only a few companies have a significant sales and market presence. When introduced in the early 1970s, the Norwegian imports appeared to be a sure winner, but growing competition from downhill ski makers, a couple seasons with meager snowfall, and a shift toward more high-tech gear sideswiped the operation. Rapala’s CountDown Elite 75 – A lure made from natural balsa wood. Many of the company's other products, such as the Rapala Fillet Knife, have earned the respect of outdoor enthusiasts and significant market share as well. ", site: sports | ptype: stories | pageType: stories | Angling tips from professional fishermen filled other books and pamphlets. The hot-selling Rapala lure was tops in pulling in contest winning fish as well, according to Field & Stream magazine. The company's greatest exposure, however, was generated by a 1962 Life magazine article. As demand increased, Lauri's sons upgraded the production facilities with state-of-the-art equipment. The Rapala family lures made their way to North America by various means during the 1950s. It is handy box. Report abuse. Rapala was overwhelmed: "There's so many of you and so few of us." The fishing tackle business was no exception. Rapala's reputation stems from a towering list of world record catches, the knowledge of their Pro Anglers and a history of unwavering dedication to quality. Gradually, the men fabricated devices to mechanize what had been entirely handmade. Ending Today at 6:28PM PST 1h 4m. The thing is you can usually find real DT's for about $4-$4.50 each if you buy 20 or more. I have every size of this lure that rapala makes. 16 bids +$5.00 shipping. Rapala VMC Corporation President and CEO Jussi Ristimäki said that 13 Fishing's dynamic brand, leading-edge products and rapid growth make it the best partner in moving into the global rod and reel market. A family business emerged. Finally, we can read about how these great companies came about with Company Histories.. Southern bass anglers, walleye, northern pike, and inshore saltwater anglers all took to the suspending jerkbait, according to Dupont, while the Wall Street Journal took note of its widespread success. Jason Sealock DQC International, Corp., manufacturer of the award-winning 13 Fishing brand of rods and reels, has brought on fishing tackle behemoth Rapala VMC as minority investor (49%) to reach a growing global market. Source: International Directory of Company Histories, Vol. With the multi-hook construction, any fish that dares to strike this lure will be securely set for easy retrieval. The company succeeded in turning around another one of its operations. At our core we will remain agile and innovative while seeking to stretch our global brand presence.". Coble retains majority ownership with 51 percent interest and simultaneously becomes one of the 10 largest shareholders in Rapala VMC Corporation. Rapala-Normark Group, Ltd., through its subsidiary Normark Corporation, markets high quality fishing, hunting, and outdoor sporting goods. Anglers around the world put their faith in Rapala because of our unwavering dedication to the highest quality fishing lures, knives, tools and accessories. The company would also finance fishing films targeting sportsmen's shows and fishing clubs. He already knew that in schools of minnows the wounded ones, those which wobbled when they swam, were the most likely targets of larger fish. 13 Fishing's reputation, innovative products, and research and development capabilities will be a major asset to Rapala as it seeks to become a major global player in the rod and reel category. How to Fish a Rapala by the Book and How to Clean a Mess of Fish Without Making a Mess of the Fish advised anglers on how to get the best results from their Normark and Rapala products. Rapala® Launches New X-Rap® Magnum® Finishes The adrenaline-pumping action of the Rapala® X-Rap® Magnum® is a tried and true saltwater lure that brought continued success to anglers battling behemoth fish on the open sea. As the name implies, the Rapala Saltwater Skitter Walk is designed for “walking the dog” and skittering the lure across the top of calm water. The Normark story, technically speaking, begins in Finland during the 1930s, with Lauri Rapala. Norman Lures was founded by Bill Norman in the early 1960s. These deals increased the Group’s manufacturing capabilities markedly and made the Viellard family and William Ng important shareholders of Rapala. "13 Fishing has managed to become successful in the world's most competitive fishing tackle market in only a few years," Ristimäki said. 1.0 out of 5 stars Rapala won't get another cent from me. Viper Custom Tackle provides you with the latest hand-crafted fishing technology. Rapala Canada www.rapala.ca Rapala is the inventor of the balsa fishing lure that is used continuously by the most avid fishermen. "Beg One, Borrow One or Steal One," proclaimed Shad Rap ads. Weber and Ostrom could fill only a fraction of the three million requests. "Where we excel in branding, product development and innovation, they excel in driving operational growth and revenue. When the Rapala Fish 'N Fillet Knife hit the market, it quickly became a popular item, producing more than 40 percent of Normark revenue for a time. Helpful. Details Rapala Jigging Raps swim in tantalizing circles right in the middle of suspended game fish. Under the Nethers’ leadership, Norman has continued a legacy of innovation and development with fishing lures and colors. Fishing tackle that tried to look like ral fish used to be, well, plain awful. After a decade, Weber made some dramatic changes in the operation. Ostrom, who just happened to have a couple lures in tow, sparked the reporter's interest in Lauri Rapala's story. Normark's cross-country ski venture proved to be less successful. In addition to racking up impressive sales over the years, Rapala lures continued to bring in world record fish, 61 as of March 1999, the most for any lure. Rapala has been the world's favorite fishing lure since 1936. Once again capitalizing on their knowledge of fishing, in 1967 Weber and Ostrom brought out a fillet knife, one modeled after a well-worn butcher's knife. The feat reflected the level of interdependence the two businesses had developed. Keep your weight well away from the lure if using a sinker. "This first lure still exists today--it's black on top, gold along its flanks, white on the bottom--just like the minnows of Lake Paijanne," wrote Stephen Dupont in Crafting of a Legend: The Normark Story. The brands of Rapala VMC Corporation complement each other. Pre-Owned. Ever mindful of their father's concern with accuracy, each new product, even just size variations of an established lure, faced rigorous design and manufacturing standards. It was a period of widespread economic depression, and Rapala pieced together a living for his family by working as a lumberjack in the winter and a farm hand or commercial fisherman in the summer--hard work either way. In 1979 a line of spinner baits designed in conjunction with noted bass angler Roland Martin gave Blue Fox entry into the Deep South. The lure dramatically increased Rapala's trout and pike catch. Today, Rapala's lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Built using the classic Rapala crankbait body profile, the Rapala Scatter Rap features a rugged, non-ratting, balsa wood construction, and two razor sharp VMC black nickel hooks. Since the new lure was also intended for ice fishing, Weber and Ostrom began carrying a Finnish-made ice auger. Back in Finland, the lure vitalized the region. The Shad Rap, a project which was shelved when Lauri Rapala died in 1974, was tapped for production. Watch; New Listing Rapala Fishing Lures LOT of 5 Rapala DT-14 Crankbait Fishing Lures NIB. "A Lure the Fish Can't Pass Up," hit the news stands in an issue adorned by Marilyn Monroe, shortly after her death. Weber and Ostrom purchased the National Expert Bait Company in 1968. Thankfully, we have a brand like Rapala to set the record straight on what convincing tackle should look like. Normark also added compasses, rod racks, clothing, and a variety of knives to the product mix during the 1970s. Weber and Ostrom dropped their other enterprises and devoted themselves full-time to marketing the lure. $75.00. Because fishermen associate certain brands with certain products, we have a wide range to cater to all their needs. After about an hour of use the wind blew my lure into a tree branch hanging far out over the water and eventually my 4lb line snapped which dropped my lure into the drink. Two avid anglers founded the company to distribute a single lure, the Original Floating Rapala, which became the top-selling fishing lure in the world. The amazing demand for the lure compelled Weber to go to Finland to ask Rapala to increase production. Normark, through its longtime ad agency Carmichael Lynch, executed an ad campaign which turned the weakness into a strength. Principal Subsidiaries: Normark Corporation. With new mono line and lighter fishing tackle, the industry needed lighter lures." Normark worked to both satiate giant retailers' voracious appetite for product and maintain customer loyalty. If the lure was a big hit, the Rapala brothers would not be able to keep pace with demand. As the Rapalas tended to matters on their end, Weber convinced his friend and sporting goods storeowner Ray Ostrom to help distribute the lure. Through extensive testing on lakes and rivers, we bring to you a proven variety of products to make each time on the water a success. In hope of boosting his fishing income and as well as cutting down on the time and effort spent rebaiting hooks, Rapala began playing with the idea of an artificial lure. By 1991 Normark had sold more than 150 million Rapala brand lures in the United States, and the offerings continued to grow during the first half of the decade. Millions bought the magazine and orders barraged Normark. To round out or top speckled trout lures, we always want to have a Rapala Saltwater Skitter Walk handy. (Keeping up with the times, educational video tapes were added in the late 1980s, and a web site was established in the 1990s.). “Out of all the lures I use this is the one that has caught the biggest fish of my life, including a 14-pound bass and a 12-pound bass in a tournament,” says Iaconelli. Two avid anglers founded the company to distribute a single lure, the Original Floating Rapala, which became the top-selling fishing lure in the world. Weber and the Rapala brothers hoped to animate the sluggish industry with a new product. The transaction is expected to be finalized by the end of the third quarter. Blue Fox products also created some excitement in the market during the later half of the 1980s thanks to a line of fish scents and a soft plastic lure, the Foxee Jig. $160.00. Ron Weber, a Minneapolis-based fishing tackle sales representative, had heard rumors of a prolific "Finlander plug," and, as an avid angler, he was eager to try one. The period was also marked by the entry of a new generation of Rapalas into leadership positions. During the early 1980s, many industries experienced flat or falling sales. The company's product portfolio gained new accessories, including blade sharpeners, fillet gloves, and digital scales. A branch of Finland's largest bank was established in Rapala's home town, and the president of Finland honored Rapala for his contribution to the economy. $6.99 shipping. Brand New. tight lines to all.... reply #7. The new lure line lacked the luster of the Rapala. Jarmo Rapala, the first professional businessman to lead Rapala Oy, broadened the company's international presence and tightened the relationship with Normark. Bass and walleye anglers loved the Rattlin' Rapala, and the way was paved for additional plastic offerings. In the late 1990’s, Rapala bought Storm lures (USA) and a Norwegian distribution company Elbe, established a distribution company in Japan and started to develop a manufacturing unit in Estonia. Group Fishing Lures 9 Rapalas Made In Finland. The French VMC hook business was acquired in 2000 and the Chinese lure manufacturer Willtech in 2001. • Ostrom owned a south Minneapolis sporting goods store in the late 1950s, while Weber owned a fishing tackle distributorship. New minority-investor Rapala, one of the largest fishing tackle companies in the world, will distribute 13 Fishing's existing and new products outside the U.S., while 13 Fishing will continue to operate independently within the U.S. "Rapala is widely regarded as the largest distribution company in our industry," said DQC International owner and President James Coble. Rapala went off to war for six years, first fighting the Soviet Union and later Nazi Germany. Normark relayed information about species of fish the Rapalas had never seen and clued them into the peculiarities of a market which revolved around producing new and improved products year in and year out. It's in the top 10 most versatile lures in the world Read more. Rapala Saltwater Skitter Walk. Lauri continued to be a stickler for accuracy: the action of each of the 1,000 lures they produced during the year was tested in a tank of water or in the lake. On his way back to Minneapolis, Weber stopped in Duluth, which was both his home town and home to numerous Finnish immigrants. These come with good hooks, rings, and packaging. Privacy Policy. St. James Press, 2000. In 1936, Rapala created the prototype for what became one the world’s most famous lures — the Original Floating® Rapala Minnow. Storeowners paid retail prices just to put the product on their shelves. Maakka. Brand New. Due to the quality, our fishing products have stood the test of time and continues to be more sought out than many other fishing lures or inferior imitations. Next, he sought help from Helsinki's Foreign Trade Department on how to proceed. The Rapala CountDown Elite 75 lure is also lead-free, and the swimming lip consists of cellulose- "When word spread among fishing tackle circles about the Shad Rap's ability to catch fish, as well as its unavailability, all hell broke loose," wrote Dupont. Rapala VMC Corporation continues to grow catch by catch through its strategic cornerstones: brands, manufacturing and distribution.They strengthen each other and keep on providing opportunities for growth by acquisitions, brand extensions, new product innovations and entering new markets. The Group's own brands each have their own focus and expertise with each from Sales were initially slow; the $1.95 price induced sticker shock in retailers accustomed to selling lures for less than a buck. Breaking from the traditional balsa wood lure, the first hard plastic Rapala was introduced in 1989. After much trial and error, the undertaking finally paid off. 25 Lures New and Vintage Lures in Excellent Condition . Fabricating Finnish Fishing Lure: 1930s--50s. Rapala's four sons, Risto, Ensio, Esko, and Kauko, helped with production, and wife Elma handled the packaging and bookwork. Plastic offerings certain brands with certain products, we have a significant sales and market presence. `` postwar... The Deep South amid all the changes s CountDown Elite 75 – a lure made from balsa... 1960S, U.S. anglers embraced Lauri Rapala died in 1974, was generated by a 1962 Life article! Be, well, according to Field & Stream magazine fishermen filled other books and pamphlets stock the! And later Nazi Germany from Helsinki 's Foreign Trade Department on how to proceed for production a model!, through its longtime ad agency Carmichael Lynch, executed an ad campaign which the... 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